PTS Labs Enters Licensing Agreement with American Greetings for Care Bears Brand on Oral Electrolyte Products
We would like to take this moment to thank for contributing this article: PTS Labs Enters Licensing Agreement with American Greetings for Care Bears Brand on Oral Electrolyte Products. Anyone that contributes is a welcome addition to StartingAMedicalPractice.com!Chicago, IL (ContentDesk) August 26, 2005 -- The loveable Care Bears brand continues to expand to a global audience through a wide range of product categories. American Greetings and PTS Labs, manufacturer of ReVital? Oral Electrolyte and other pediatric health care products, are pleased to announce the signing of a three-year licensing agreement to use the Care Bears on PTS Labs' ReVital Pediatric Electrolyte packaging and in promotional marketing materials launching this fall. This agreement represents the first time American Greetings has entered into a Care Bears licensing partnership with a medicinal product company. The agreement was brokered by The Joester Loria Group, American Greetings' exclusive worldwide licensing agent for Care Bears.With the resurgence of this popular license from the 1980s, both parents and children are drawn to the sharing and caring message of Care Bears. "What could be better than the adorable Care Bears to adorn the bottles and packaging of ReVital pediatric electrolytes?" said Mary Kay Staten Long, President and CEO of PTS Labs.
"Care Bears were selected after an online survey determined they are a highly popular and recognizable brand to the young moms we surveyed and their children. To them, Care Bears means a product that appeals to their child and one the parent would feel good about giving their child. The expectation of great taste that children will like also came out – a trait that our participants felt made a young child feel better when he or she is ill."The Care Bears ReVital Pediatric Electrolyte will be available in 6-packs of 5.7 oz. liquid squeezers, 16 count packages of 2.1 fluid oz. freezer pops, 4-packs of 5 oz., jell cups, 12-count packs of 2 oz.
jell tubes, and 1 liter multi-serve bottles. The line will be available at mass market retailers, supermarkets, pharmacies, and chain drug stores nationwide. S.R.P. $5.29 per package, $4.99 per 1 liter multi-serve bottles.Pediatric electrolyte replacement is recommended by more pediatricians than any other treatment for fluid loss due to diarrhea and vomiting. The ReVital Care Bears Pediatric Electrolyte has been reformulated to include white grape juice as a sweetener for its ease of digestion, absorption and lack of sorbitol."Pairing up with PTS Labs has provided the perfect opportunity for Care Bears to enter the medicinal marketplace," said Mike Brown, Vice President of Licensing at American Greetings.
"The Care Bears' friendly, cute and fun personalities are a comfort to children during a bout of illness and the brand's association with loving, nurturing and quality products is a comfort to parents." "By pairing up with a brand as recognizable and trusted as Care Bears, we are elevating the marketing of ReVital so that we can get our product differentiation messaging more easily recognized, understood and accepted," said Maura Junius, Director of Marketing for PTS Labs. "ReVital's innovative delivery systems are popular forms that are child-friendly (Freezer Pops, Jell Cups, Jell Tubes, Liquid Liters, and Squeezers) which makes parenting sick children easier."About PTS LabsPTS Labs, a privately held company established in 1996, currently develops and distributes pediatric health care products. Through years of research, PTS has become the innovator in pediatric electrolyte replacement, which is recommended by more pediatricians than any other treatment for fluid loss due to diarrhea and vomiting. PTS Labs markets its pediatric electrolyte line under the brand name ReVital Oral Electrolyte, which is available in freezer pops, jell cups, and liquid squeezers. For more information, call 1/800/789-1515 8:30 a.m.
– 4:30 p.m. CST, weekdays or visit www.revitalonline.com.About The Care BearsWhen introduced by American Greetings in 1982, the Care Bears property was truly ahead of its time in that it created a personalized play experience through unique characters that helped teach kids about the importance of caring for others and sharing special feelings.Led by Cheer Bear, Tenderheart Bear, Share Bear and other unforgettable characters, the Care Bears truly connected with children and families the world over. In 2002, the instantly recognizable Care Bears made a grand exit from hibernation and grabbed national headlines by sparking consumer frenzy with a new generation of kids and teens, as well as parents who originally grew up with the cuddly characters. Since their reintroduction in 2002, the Care Bears have demonstrated their appeal as a true classic, classic evergreen property and continue their sharing mission with new activities and programs in 2005 and beyond. About American Greetings CorporationAmerican Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products.
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